Public Relations Consultancy
About ECRU
We are a bunch of elated PR professionals who feel extreme pride in being part of this ever evolving circus of Public Relations. As a boutique agency, our strength lies in the power of our network. We are not a press release factory; we create tailored content for each of our clients that target a spectrum of media and audiences, giving them what they are most interested in. There is no one size fits all approach at ECRU– with extensive industry knowledge everything we do has an element of integrity and individuality for each of our Clients. We believe that the best partnerships are formed due to a mutual understanding and a shared common goal. We look at ourselves as an extension to your marketing team and an extension of our own brand.
Anindita Kannan
Chief Strategy Officer
Aditi Chakraborty
Media and Brand Partnerships
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Sucheta Neogi
Media and Brand Partnerships
Sucheta S
New Media and Events
Simran Prasad
Digital Media
Media Relations
PR in India is at an evolving stage and so is the media. it is quality over quantity today and it's important that we are one step ahead of the curve.
We regularlymap and observe happenings in the industry and daily news worthy articles. With the help of our client, we out create compelling story plugs that include insights, key brand highlights and research led data which helps the journalist take quick decisions
Strong associations with compelling journalists have been crucial to our accomplishment in raising brand awareness. Being a small team, we have the luxury of being pro-active and highly meticulous with sharing new ideas and thoughts.
Clients esteem our spearheading endeavor to power customary media relations with dynamic traditional and digital campaigns. We are constantly on the look out for new mediums and formats where our target audeince might be listening reading/viewing.
We believe that the pre- and post-launch stages are as paramount as the launch itself. Our two-phase process that applies to brand launches, re-launches and re-branding will deliver nothing but results.
We adopt a fine-tuned approach, to ideate on and map out a strategy that not only ensures a successful launch, but also makes a positive brand introduction to your target audience. he strategy maximizes exposure at each crucial step while making contact with national, local and trade media as well as with online media to build brand recall. The methodology ranges from deciding editorial exclusives and customising story pegs to providing consulting on photograph shoots and programming.
By developing a timeline that lays a foundation of brand awareness and recall, we set long term goals for building momentum and sustainability. Our record for established and new brands has made us an industry pioneer.
Brand Launches
Digital Strategizing
Strategic counsel on social Media activities:
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Defining appropriate social media platforms based on brand values and target market.
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Building communities through engagement strategies
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Consulting on how to create a consistent and integrated presence across online media by cross channel flow and social media cross pollination.
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Trend tracking – popular hashtags, important days and events, relevant to the brand.
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Monitoring Social Media activity – language, images, videos, links, to ensure it is in line with brand image.
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Crisis management Outreach, follow-up and execution on targeted blogs.
We are constantly watchful for ways to tap undiscovered groups of audiences for your brand. We establish significant associations with synergistic brands and media to enhance the buzz for your brand.
We carefully consider the ethos and values of a brand to discover the ideal marketing association. Whether it’s a collusion with a luxury automobile brand, a prominent fashion label, a celebrity, or creating a product offering with a well known retailer, our inventive team connects you with the right partners.
Marketing Associations
Styling and Sourcing
Get a leading celebrity to wear your label to get more conversations going. In such cases social media traction has been seen and media picks up on such fashion led celebrity news. Regular pitching of products and spaces for editorial shoots to garner relevant visibility.
Lookong to be connecting to channels and avenues that will lead you to the right audience or build a new scope of business,? We work closely with you as an extension of your team to find you the right partners to retail at or build an active community.
Business Development
Advisory
​You need a photographer, designer, wholesale vendor or anything that helps you with your business, we are here armed with contacts. Our network is spread across cities and maybe a few countries as well.